Crossroads Trading Clothing

Women’s Garment Industry In Shenzhen Started Regional Brand War

  Women’s Garment Industry in Shenzhen is a unique comparative advantage.

More than 20 years ago, by virtue of reform and opening up the advantages of proximity to Hong Kong, Shenzhen has long attracted a large number of foreign women’s brands in Shenzhen, engaged in OEM production, which makes the Shenzhen Women’s grasp of global trends in the industry to the national advanced level. Even today, style fashion, product diversity, a unique fabric is still “dark group” Women to defeat the enemy, galloping market’s “magic weapon” and, to some extent, leading the domestic ladies of the times.

Meanwhile, the Shenzhen Women’s industrial exports and foreign long-term adaptation needs of processing, textiles and clothing have better equipment, higher processing level and high-quality fabrics. Good quality, new style women’s best-selling hundreds of Shenzhen city, an important factor.

Women’s Garment Industry in Shenzhen also has enviable strengths.

Design, Shenzhen design team attach great importance to entrepreneurs and to learn from Paris and Milan fashion design master’s style and philosophy can often early grasp of international fashion trend. Song-Li-Si, ATMEL love and some other enterprises have also spared no expense to hire in France, Italy, fashion designer as a design consultant to design stylish and consistent with the characteristics of the Chinese people’s aesthetic fashion, so that the Shenzhen Women’s an advantage in design. Moreover, businesses focus on differentiated creative design, have emerged Ou Bolan slave, lady’s house and art of the flowers, God’s distinct personality and other designer fashion brands, Shenzhen, a famous designer Luo Zheng culture, Christine Leung also received Chinese apparel industry the highest honor, “Golden Summit Award.”

Development environment, the Shenzhen Municipal Government through the establishment of industrial clustering bases and introduce relevant policies and measures to encourage, organize exhibitions for the enterprises to create a good environment for development. To support the garment industry, the municipal government to build the garment industry also supports public technical service platform – Shenzhen garment research and development centers. The Center, through the introduction of high-tech garment applied technology research and development, absorbing international brand philosophy, management and marketing experience, to build a financial technology, equipment, training, demonstration, promotion of the industry in one common platform to promote the industry to speed up technological transformation and innovation the pace of implementation of the brand development strategy.

Industry support, the Shenzhen has basically formed set of clothing and products, high-tech R & D, production and processing, storage and logistics, exhibition sales, personnel training as one of the famous women’s industrial agglomeration base, coupled with the surrounding areas upstream and downstream matching women’s industry gathering in Shenzhen very significant advantages.

On the other hand, disadvantages of Women’s Garment Industry in Shenzhen is also evident.

Look at the industry scale. Although the Women’s Garment Industry in Shenzhen more than 50 billion yuan of annual output, but this “total plate” line work together to build more than 2,300 companies, on average, each company is only 2000 million yuan. In addition to a few hundreds of millions of annual output value of the medium-sized enterprises, the large number of enterprises still chipping away of the state, self-blood, against risks is still relatively weak.

Look at the design content. Although the Shenzhen Women to lead the fashion in the country is known for, but mostly to quickly absorb and draw on international fashion trend mainly into the world, will be overshadowed by its fashionable element. Even more worrying is that the Shenzhen Women’s clothing has not yet formed a regional cultural identity, the brand lacks the deep cultural connotation. For such a fashion art, fashion, and practical for both a special commodity, the lack of cultural content is almost equivalent to a lack of vitality.

In contrast, the Shenzhen women’s short-board industry is known.

For example, the Shenzhen Women’s high-profile in the country is well known, but the survey shows that the regional characteristics of the Shenzhen Women’s obvious strong market impact in the South than the North, the overall brand impact is not high enough.

In another example, the design looks like Women’s Garment Industry in Shenzhen talented, in fact high-level fashion designers, plate-making division and management personnel, business and trade shortages. Neither their professional fashion design colleges, nor a complete talent training system, some companies are still short-sighted behavior, the need to further improve the overall quality of our manpower.

In addition, women’s enterprises in Shenzhen high costs of production management, brand development, back-up resources need rich, for the entire industry, garment industry cluster base is limited industrial park is utterly inadequate and urgent need for supportive policies introduced by the Government.

Crossroads decisive choice

Women’s Garment Industry in Shenzhen already come to a crossroads.

The face of international brand flowing into the city’s warlords, and from domestic and industrial trends, the bright future of the market, has a good industrial base in Shenzhen women’s industries, and now really need to do a decisive choice, to conduct a strength of unprecedented change.

At this crossroads, and endless opportunities to the various “fashion capital” and industry people waving their dreams.

China’s economy is still sustained and rapid development, the Chinese people’s consumption levels are steadily rising, the demand for apparel is growing. Some experts have analyzed that China has become the world’s largest consumer of luxury goods, people are in demand for high-end clothing for many years the fastest-growing period. By 2015, China will become the second only to Japan’s second largest consumer of luxury goods, accounting for global market share in 2005 from 12% to 29%. High-end fashion market development space and the prospects for the next few years will reach new heights. This is all the “fashion capital” of the historic opportunity, of course, is also a historic opportunity in Shenzhen.

From the industrial development trend, Women’s Garment Industry in Shenzhen is expected to be more “urban economy” has brought a new growth point. According to insiders, garment industry, along with economic development, changing from the original garment processing-based development for the design, display and sales-based industries, while the industry has a very strong fashion culture. This is different from other industrial areas. China currently has the cultural advantages of urban fashion apparel is not prominent, the overall level of China’s women’s product and quality is still not stable. In this case, the Shenzhen can avoid weaknesses come to the fore, which is in front of us must quickly answer a problem.

At this crossroads, challenge tests with each of the same desire, “Reaching for the Stars” people.

In recent years, with China’s accession to WTO and the deepening of reform and opening up, the international garment brands vied for the China markedly accelerated the process. Line in the major cities, international brands of mainstream consumer groups have become an important choice, domestic women’s visibility and appeal far and deep international brand heritage. Meanwhile, many cities have been established in the domestic first-class ladies of building industry, the city’s strategic goals, which also posed a challenge in Shenzhen. Shaojue relieved that they are Shangchu initial construction phase, while the international brands primarily in the “rush-planting” stage, are not full access to the real time of harvest.

Accelerate the construction of the Shenzhen Women of the features of the regional brand, has become urgent. The “Shenzhen Women’s” Behind the brand in this region is bound to have a number of well-known, the scale effect of prominent women’s brand, a group of rallying strong, vigorous women’s product brands, as well as one with the brand “identity” adapt to the industry policy environment.
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