Trading Business Plan
Trade Show Planning – The BDA 10 – “During the Show”
My last article on “Before the Show” planning went on like a broken record about how important it was to have all the details checked and double-checked prior to “Showtime!”. Well guess what? It doesn’t stop there! Sure, you had to have all of your ducks in a row to make it this far, but now comes the make-it-or-break-it phase. This is where you meet real live clients. Are you ready? Here are my top ten things to do DURING the Trade Show to help ensure your success.
During the Show
1. Set up a (fair) booth schedule for your people.
You and your people need breaks for lunch and relaxing. Everyone will be more cheerful and productive if they don’t have to stay at the booth all day long.
2. Have your people record all prospect information.
Encourage your Trade Show personnel to record everything they can learn about a prospect’s needs. Stress the importance of getting correct phone numbers and email addresses. Create an information form if you have to, or just make sure you get business cards from everyone. Cross reference if you must with the attendees list that most Trade Shows have.
3. Encourage your Trade Show personnel to greet people warmly and smile!
Duh … But amazingly, this is often forgotten. A warm, open attitude can give a valuable first impression. Your people should avoid having their backs to the entrance, or taking phone calls while on duty. A friendly greeting to passersby may encourage them to stop and chat, rather than walk on by. Booth Staff who are courteous and helpful, knowledgeable about all aspects of the industry, and responsive to requests will make a very good, professional, impression.
4. Take care of your body, and your body will take care of you …
Trade Shows can be tough on your body, especially if they’re longer than a couple of days. Keep yourself hydrated, avoid too much coffee and don’t overindulge in the nightly Hospitality Suites (Yah, right …). Try to eat balanced meals, and maybe even try out the Hotel’s Fitness Club. Treat Trade Shows as Marathons – the people with energy to spare on the last day of the Trade Show are still selling, and winning!
5. The name’s Bond, … James Bond.
Trade Shows can be a great place to do a little checking up on the ol’ competition. Take time to visit their displays and pick up some of their brochures. Evaluate what you think they’re doing right, and where you can learn from their mistakes.
6. Imitation is the sincerest form of flattery (… and it’s cheaper, too!)
Some companies spend a great amount of time, effort, and money researching what kind of display creates the best impression. You can do the same by walking around the Trade Show and seeing what are the most eye-catching, popular booths. Be sure to take a digital camera.
7. Check out NEXT year’s location.
If you’re convinced that this Trade Show is a “must attend” for next year, decide now where next year’s booth should be located. If you registered late, you may currently be languishing in the Siberia of some back alley, so identify where all the “in crowd” hang out – and book early!
8. Don’t be afraid to “schedule” prospects.
You’ve got a hot prospect, but you know they’re going to monopolize your time while other prospects wander by. Suggest to them that you very much want to devote more of your time and energy into every aspect of their needs and pain, and book an appointment for them to come back, perhaps during the last afternoon of the Trade Show, a traditionally “slower” time. (Make sure you have their business card and local contact number, before you let them go!)
9. People (and Staff) are not created equal.
The best teams are not made up of individuals with exactly the same strengths and talents. If someone on your staff is a great “Greeter”, have them pulling people in to the booth and handing them off to your “Details” people. Don’t have your top Closer caught up in the minutia of how your 9457 AT7 widget can interconnect with the 8354 ZX9 gizmo if you add the 3291 HG1 “thingamabop”. And don’t have that brainy (but introverted) Tech Support guy try to smooze the room. If your staff are comfortable doing what they’re doing, it shows – and it pays off!
10. It’s not over ‘til the Fat Lady sings.
The booth is being ripped apart, you’re tired, and just want to go home and relax your “smile” muscles, so of course you can relax, right? Wrong! Besides the oh-so-important details like having your display materials actually make it back to the office, instead of spending a week in Hoboken, you’re still in a prime location for making (albeit, brief) contacts. Keep the energy up; trade business cards in the elevator or while waiting for the shuttle, because you just know that 95% of your competition have already stopped selling.
About the Author
Jim Hawkins works at Windward Software, developers of
Point of Sale software
, and, among other things, is responsible for organizing Trade Show attendance. While he doesn’t actually attend many, he does love to tell people what to do.
|
|
Pawn Shop/Hawk Shop/Barter/Trade Exchange~BUSINESS PLAN $39.99 |
|
|
Technical & Trade School~SBA~BUSINESS PLAN $39.99 |
|
|
Trade Mark Consultant~BUSINESS PLAN-Word/Excel $39.99 |
|
|
Trade Show/Exhibition Promoter~BUSINESS PLAN-Word/Excel $39.99 |
|
|
Video Game Store New Used Buy Sell Trade BUSINESS PLAN + MARKETING PLAN =2 PLANS $24.97 |
|
|
Non Profit TRADE Association~SBA FUNDS~ Business Plan $22.97 |
|
|
Coffee House Fair Trade Bean Distributor Business Plan $22.97 |
|
|
COMPUTER TRADING & SALES~ SBA FUNDING ~ Business Plan $22.97 |
|
|
Pawn Shop/Hawk Shop/Barter/Trade Exchange~BUSINESS PLAN $18.88 |
|
|
Technical & Trade School~SBA~BUSINESS PLAN $18.88 |
|
|
Gold Trading Company Business Plan – MS Word/Excel $18.88 |
|
|
Entertainment Exchange-BUY-SELL-TRADE~BUSINESS PLAN $18.88 |
|
|
Electronics Exchange-BUY-SELL-TRADE Store~BUSINESS PLAN $18.88 |
|
|
Trade Show/Exhibition Promoter~BUSINESS PLAN-Word/Excel $18.88 |
|
|
Trade Mark Consultant~BUSINESS PLAN-Word/Excel $18.88 |
|
|
The Warrior-Trader’s A.C.T.I.O.N. Plan for Active Traders $5.99 …. |
|
|
A Business Plan for Traders (VCD) $64.00 Synopsis: A good business plan is one of the key factors in order for a business to succeed. That is why many people pay thousands of dollars to have one professionally prepared. In this course, Adrienne has developed a model and an outline for developing a business plan that you can use. Your business plan for trading will: |
|
|
(VCD) ….. |
|
|
Garmin nüvi 850 4.3-Inch Widescreen Portable GPS Navigator $239.99 With the nüvi 800 series, Garmin adds smooth speech recognitionto its bestselling line of sleek portable GPS navigators. As with all nüvis, you get a slim, pocket-sized navigator with a gorgeous display, detailed NAVTEQ maps that let you search by name for more than 6 million points of interest like stores, restaurants or hospitals, and an easy, intuitive interface. All of the 800-series na… |
|
|
Monopoly Tycoon $3.79 Monopoly Tycoon is, put simply, a marriage between the classic board game and the city-building aspects of Sim City. It’s an idea that shouldn’t work as well as it does. Licensed games usually don’t take risks, and that’s what makes this one quite brilliant. Instead of churning out a quick Monopoly-related cash-in, Deep Red has dared to take Monopoly concepts and use them to make a fun, uniqu… |
|
|
Railroad Pioneers $5.29 Drive the Gold Spike!Product InformationAmerica in the year 1830. Embark into a new world full of adventurebusiness power and money. Brave pioneers set out to conquer the new world withtheir iron horses. As the owner of a small railroad company your job is tobuild America’s first transcontinental railroad line. The player setsout as the owner of a recently founded up-and-coming r… |
|
|
Visio 2000 Standard Edition Upgrade $39.95 Visio 2000 Standard Edition takes the worldwide standard in business diagramming tools to the next level. Using Visio 2000′s seamless Microsoft integration, you can drag and drop flowcharts, organization charts and other business diagrams into PowerPoint, Excel and Word documents. Add brilliant new backgrounds, borders and color schemes, then leverage Visio 2000 Standard Edition’s advanced Interne… |
|
|
Samsung Galaxy Note GT-N7000 Unlocked Phone–International Version (Blue) $514.95 The Samsung N7000 Galaxy Note 16GB Android is the ultimate device which consolidates core benefits of diverse mobile devices while maintaining smartphone portability. It has a 5.3-inch Super AMOLED screen and sports an 8MP rear camera and 2MP upfront. Warranty card not included in box…. |
|
|
Blackberry 9800 Torch Unlocked Slider Qwerty Touch Screen 5 Mega Pixel Wifi Gps Color : Red $284.36 The first BlackBerry to combine a large touch screen with a physical QWERTY keyboard. This GSM smartphone also sports 5-megapixel auto-focus camera with video recording and video sharing, 3G data, Wi-Fi, GPS navigation, new full web browser, memory card slot, 3.5mm audio jack, and stereo Bluetooth…. |
|
|
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It $7.99 The E Myth Revisited – Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber… |
|
|
Trading 102: Getting Down to Business $76.31 A complete blueprint for starting and managing a trading business. This unique guide is for individual investors who are thinking about taking the big leap into professional fund management. The book covers all the bases, from regulations and taxes to systems development and money management techniques. It shows how to develop a business plan, raise capital, market financial services, and more. Author: Harris, Sunny J./ Harris/ Toghraie, Adrienne Laris Series Title: Wiley Trading Advantage (Hardcover) Binding Type: Hardcover Number of Pages: 291 Publication Date: 1998/10/06 Language: English Dimensions: 9.30 x 6.46 x 0.83 inches |
|
|
Smart Trading Plans by Pollard, Justine; Diaz, Eva Edition , 1 $63.49 Trading is a business and, and as with any business, those businesses who survive and thrive have a business plan in place. Smart Trading Plans guides readers through defining and documenting a trading plan which applies to their individual trading business. Smart Action Steps and example plan elements are included to guide readers through and illustrate the process of developing a plan.Smart Trading Plans guides readers through the following:Creating a trading systemDeveloping a trading routineSelecting the right trading toolsEntries, exits and trade managementUnderstanding risk and money managementDeveloping a profitable mindsetStrategies for tradingComplete with useful trading tips and bonus planning templates (available at www.smarttrading.com.au), Smart Trading Plans is essential reading for all savvy traders. |
|
|
The Book on Forex Trading $87.2 In Forex trading, as in business or in life, you need a plan. In The Book On Forex Trading, Stephen Margison, a professional Forex trader, reveals his Forex trading plan and two little known methodologies he uses successfully as his own personal ATM machine. He explains his own version of financial freedom and shares with the reader how he feels that Forex trading is a life experience; an expression of your own personality. This needs to be understood before you can make money trading Forex. Stephen also provides his proprietary indicators and templates to help ensure your success. Author: Margison, Stephen Binding Type: Hardcover Number of Pages: 200 Publication Date: 2011/01/20 Language: English Dimensions: 9.10 x 6.30 x 1.00 inches |
|
|
Business Plan $79.66 High Quality Content by WIKIPEDIA articles A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.The business goals may be defined for forprofit or for nonprofit organizations. For profit business plans typically focus on financial goals, such as profit or creation of wealth. Nonprofit and government agency business plans tend to focus on organizational mission which is the basis for their governmental status or their nonprofit, taxexempt status, respectivelyalthough nonprofits may also focus on optimizing revenue. In nonprofit organizations, creative tensions may develop in the effort to balance mission with margin (or revenue). Business plans may also target changes in perception and branding by the customer, client, taxpayer, or larger community. A business plan having changes in perception and branding as its primary goals is called a marketing plan. Author: Miller, Frederic P./ Vandome, Agnes F./ McBrewster, John Binding Type: Paperback Number of Pages: 86 Publication Date: 2009/12/11 Language: English Dimensions: 5.98 x 9.01 x 0.20 inches |
|
|
The Risk of Trading (Hardcover) $114.4 Trading Risk takes an in-depth look at the challenges traders have in regards to one of the most critical facets of trading: risk management. The book takes a magnifying look at risk that every trader needs to have and understand in order to be successful in trading. Most traders look at risk in terms of a "stop-loss" that enables them to exit a losing trade quickly. In Trading Risk, Michael Toma explains that risk is ever-present in every aspect of trading and advocates that traders adopt a more comprehensive view of risk that encompasses the strategic trading plan; account size; drawdowns; maximum possible losses; psychological capital; and crisis management. He advocates that traders conduct a detailed statistical analysis of their methodology through backtesting and real-time results so as to identify when the methodology may be breaking down in actual trading. Ultimately, Toma asserts, traders should look at themselves more as project managers who are constantly managing risk rather than gamblers placing bets and hoping over time to come out ahead. In so doing, traders will begin to operate more as business managers and are much likely to avoid market-busting losses and achieve consistently good results. |
|
|
Trading Plans Made Simple by Clarke, Jacqueline; Clarke, Davin Edition , 1 $23.99 Trading Plans Made Simple is the essential guide for anyone who wants to achieve trading success and maximise their financial returns.Just as every business needs a robust plan for success, so too does your trading. In Trading Plans Made Simple you will discover the simplest and easiest way to build a comprehensive plan for your trading–one that will help you trade like a professional and provide you with a structure and strategy to guide your trading.Inside you’ll find information on:conducting your trading like a business creating an individual trading plan tailored to your goals approaching your trading with discipline defining your trading strategy managing your money and assessing your risk measuring your success and reviewing your trading If you’re ready to turbocharge your trading with an individual plan and maximise your success without all the stress, this is the book for you. |
|
|
Short-term Trading in the New Stock Market $23.96 The author of the best-selling A Beginner`s Guide to Day Trading Online counsels investors on how to make profits in today`s mercurial financial markets, covering such topics as creating a trading business plan, analyzing market cycles, and lowering risks. Reprint. 25,000 first printing. |
|
|
A Difficult Trade: The Baseball Mystery $26.51 New – With no offers to buy his defending World Series Champion baseball team, business magnate Harry Hvide orders his people to drastically slash payroll. Their plan is predicated on trading superstar Richie Johnson and his sixty-six million dollar contract. But when it is revealed Richie Johnson is untradeable, Harry Hvide orders his most trusted lieutenant to somehow get it done. A week after nixing a complicated deal, Richie Johnson is shot outside a Miami strip club. His injury prevents him |
|
|
Adventures in Global Selling $1.91 Used – A salesman’s life in his own words…Whether handling gangsters with an eye on a cut of his business, bribing Russian cops with honey pot favors, lobbying Mexico’s president or trading gunfire with the Russian mob, it was all in a day’s work for Gayle Hickok, master salesman.His adventures selling everything from cars to resorts worldwide was varied and demanding but never dull.Why read a great salesman’s memoir if you don’t plan on being a salesman? Because life is sales. Housewives sell |
|
|
Adventures in Global Selling $1.91 New – A salesman’s life in his own words… Whether handling gangsters with an eye on a cut of his business, bribing Russian cops with honey pot favors, lobbying Mexico’s president or trading gunfire with the Russian mob, it was all in a day’s work for Gayle Hickok, master salesman.His adventures selling everything from cars to resorts worldwide was varied and demanding but never dull. Why read a great salesman’s memoir if you don’t plan on being a salesman? Because life is sales. Housewives sel |
|
|
Build an eBay Business QuickSteps $14.17 Step-by-Step, Full-Color Graphics! Get your eBay business started right away–the QuickSteps way. Color screenshots and clear instructions show you how to establish and run a profitable eBay business in no time. Follow along and learn how to create a business plan, build inventory, set up processing centers, create appealing listings, set up an eBay store, and market your business. You’ll also find out how to become an eBay Trading Assistant, use eBay sales outlets, and even raise money for your nonprofit on eBay. Use these handy guideposts: Shortcuts for accomplishing common tasksNeed-to-know facts in concise narrativeHelpful reminders or alternate ways of doing thingsBonus information related to the topic being coveredErrors and pitfalls to avoid |
