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What is Remote Trade Fair Visiting? Let’s Ask a Professional!

What is remote trade fair visiting? Let’s ask a professional!

Serve Businesses Worldwide is an international consulting which offers a unique service called ‘remote trade fair visiting’. In 2006 an SBW branch was established in Russia, and now Russian companies can also make use of this innovative service. We have asked SBW CEO Douglas Robinson about the essence of this revolutionary idea and the characteristics of operating in Russia.

- Mr Robinson, how did the idea of setting up your business come to you?

While working at Jacob K. Javits Convention Center where I was in charge of organizing trade fairs, I understood that not all companies who wish to participate in a trade fair or visit it eventually send there their representatives, although it would really do them good. The reasons for it are varied: firstly, the enormous speed of modern life and business. A lot of top managers simply don’t have the time to go to a trade fair or to obtain a visa. You will say that it is always possible to send there one of your employees. But employees can also be busy with urgent tasks. The cost of a business trip per person (and usually two or three people are going) is more than 1 500 euro, which is beyond some companies’ means. So many enterprises just skip fairs, whereas you can ask another company to gather the fair’s brochures and samples, leave your contacts and distribute your ads among participants. Now it is not a dream, but reality, and the company that does it is Serve Businesses Worldwide. The idea turned out to be viable. What’s more, it became a separate business, a kind of trade fair outsourcing. That’s how SBW was born. The essence of our work is expressed in its name, isn’t it?

- As far as I understand you need workers in the cities where trade fairs take place, don’t you?

Yes, that’s right. We have an extensive network of specialists at our disposal, and that is our company’s main treasure. Thanks to the fact that there are people of different professions among our employees, we can select the best one for executing each order, since fairs are very specific as to their topics. We sign a contract with each client, where the functions of our representative and the client’s goals are clearly stated. During the fair the executive keeps in touch with the client and they exchange the necessary information in real-time mode which allows to coordinate their actions and meet the company’s expectations.

- In which countries do you work?

There are branches in the USA, Germany and Italy and since last year in Russia. Apart from that, there are people working for in more than 20 countries in Asia and Europe. It may sound unbelievable, but as far as trade fairs are concerned we can give our clients the necessary support in any country all over the world.

- Does your business have good prospects in Russia?

What is going on in Russia is now is very similar to what took place in the USA a few years ago. The stages of business development are the same all over the world, although they are influenced by politics and economy of each state. In my view, Russia shows a great potential, and not barely in word but truly in deed, which is backed by statistics. For example, tourism is a booming industry in Russia at the moment. More and more Russians gain an opportunity to go abroad on a holiday or on a business trip. As a result, the number of tourist operators and agencies also grows, as well as the competition in the field. To survive, a company needs to be always in the limelight and show how unique it is again and again. That’s where our services would be of great help. And this is just one industry, not the only one, which may need our assistance. A great many Russian companies are now on the point of entering international marketplace. Mechanical engineering, logistics, communication services, show business, power engineering – enterprises who work in these fields will really gain from taking part in international trade fairs.

- It sounds very convincing. Your optimism is contagious. Do you have any ideas of developing your business or starting a new one?

Naturally, as any other business, SBW Ltd develops and transforms as well. I can’t show you my cards yet, the only thing I can say is that we are preparing a new business line for those who decide to visit a trade fair his- or herself: business tour organization, fair tickets booking, provision of interpreter services. You know, we do not deny that a top manager’s trip to a fair is the most rewarding thing. So sky’s the limit, and we are always trying to improve the quality of the services we provide and increase our clients’ level of satisfaction. The word ‘Serve’ in the name of our company means a lot to us!

- Thank you for your time. What would you like to wish the Russian people?

- I’d like to wish them not to lose their chance as long as they have it: today it is a very favorable time to start and develop a business in Russia. Lots of my friends and partners establish their branch offices nowhere but here, because they know for sure: business in Russia is a promising thing. And we, in case of need, are always willing to help organize it.

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